 Open Access
 Authors : Prince Praveen , Sagar Parmar , Praveen Goud
 Paper ID : IJERTV9IS040710
 Volume & Issue : Volume 09, Issue 04 (April 2020)
 Published (First Online): 07052020
 ISSN (Online) : 22780181
 Publisher Name : IJERT
 License: This work is licensed under a Creative Commons Attribution 4.0 International License
Movie Recommendation System Approaches
Prince Praveen B.E(Information Technology) Universal College of Engineering Mumbai, India
Praveen Goud
B.E(Information Technology) Universal College of Engineering Mumbai, India
Sagar Parmar
B.E(Information Technology) Universal College of Engineering Mumbai, India
AbstractA Movie Recommendation system is a system that provides movie suggestions to users based on some dataset. Such a system will predict what movies a user will like based on the attributes of previously liked movies by that user. ContentBased recommendations have long been in fashion but they tend to overlook some great suggestions that may not be covered by mere cosine similarities. To overcome such shortcomings, we will combine collaborative filtering techniques having a UserUser matrix with neural networks to provide users(who have
already rated movies previously) with appropriate suggestions.
KeywordsContentbased, Collaborative Filtering, User User matrix, Neural Networks.

INTRODUCTION
Recommendation Systems have been in existence for a long time and have served towards convenience of people. In the most general way, recommender systems are algorithms aimed at suggesting relevant items to users(items being books to read, products to buy, music to listen or as in our case, movies to watch.) The most common approach towards recommendation systems has been the Contentbased recommendations. Contentbased techniques develop representations of clients and items through the investigation of additional data, for example, record content, client proles and the traits of items, to make suggestions .In many cases, the data that is utilized to build the pictures is difcult to get or even fake; subsequently, its presentation and application run experience the ill effects of signicant restrictions. Thus, we take another approach called as the Collaborative Filtering where instead of only depending upon the attributes of the item, we let our users rate different items and based on such ratings we make recommendations using two ways, either by UserUser similarities or ItemItem Similarities. In UserUser similarity approach, we let our users rate movies and then find other users who rated movies similarly to our test user i.e we find other users who feel similarly as our test user. On the other hand, an ItemItem approach includes letting our user rate items and then find other items that have similar ratings. Although this method is simple and effective, with the rapid development of the Internet, the high sparsity of the data limits the performance of the algorithm. To overcome it, we will combine collaborative filtering with Neural Networks We will use neural network embeddings to improve our model.
Embeddings are a way to represent discrete categorical variables as continuous vectors. In contrast to an encoding method like onehot encoding, neural network embeddings
are lowdimensional and learned, which means they place similar entities closer to one another in the embedding space. First, we use the useritem rating matrix to obtain the features of the users and items, then we pass those features as the input of our neural network. In the output layer, we will obtain some values that represent the probabilities of the scores that the user might give. Finally, the score with the highest probability will be used as the prediction result. Such a combination yields better results and enables our system to give out more accurate recommendations.

PROPOSED SYSTEM
We will build Movie recommendation systems with various approaches and with each step, we will get more advanced and improve the quality of the suggestions made by the proposed system.

ContentBased Recommendation System :
This approach for recommending movies does not involve other users. Based on what we like, our algorithm will pick similar items i.e items having similar content and recommend us.
In this approach, the diversity in recommendations will be the least as it only takes into consideration what the user specifically likes. E.g, A user that says they like Action movies will only be recommended other action movies until they try some other genre autonomously and decide to give it a like. Ofcourse, there are many categories we can calculate the similarity on: as in our case of movies, we can decide to find similarity based on genre, keyword, cast,director and so on.
Algorithm used :
COSINE SIMILARITY
To find similar content for our item, we used the cosine similarity algorithm. The dot product between two vectors is equal to the projection of one of them on the other. Therefore the dot product of two identical vectors is equal to their squared modules. On the other hand if the two vectors do not share any directions, the product will be zero. General formula for calculating dot product is given below:
This dot product is important when defining the similarity as it is directly connected to it. The definition of similarity between two vectors u and v is in fact the ratio between their dot products and product of their magnitudes.
Thus, this will be equal to 1 if the two vectors are identical or it will be 0 if the two are orthogonal.

Collaborative Filtering Recommendation System :
The previous approach didnt involve other users and in so it had some shortcomings. Such limitations involve the recommendations not being diverse as discussed before. To solve such problems we use the collaborative filtering technique. This approach is based on the idea that the user rates, and the system will recommend different movies that the user has not watched but the other users similar to our test user have watched and liked. This type of collaborative filtering approach is called the UsertoUser Collaborative filtering approach as we find similar users to our user.
To determine whether the two users are similar or not, we consider the movies watched by both of them and how they rated them. Thus by looking at items in common, we will predict the ratings a user will give to a movie who hasnt watched it yet, based on its similar user rates.
Algorithms Used:

K Nearest Neighbors:
The standard method of Collaborative Filtering is known as Nearest Neighborhood algorithm. We have an n Ã— m matrix of ratings, with user u, i = 1, …n and item p, j=1, m. Now we want to predict the rating r if target user i did not watch/rate an item j. The process is to calculate the similarities between target user i and all other users, select the top X similar users, and take the weighted average of ratings from these X users with similarities as weights.
However, not all users have the same baseline for giving ratings to movies. Some users may tend to give high scores generally while some are pretty strict with their ratings even though they are satisfied with the items. To avoid such bias, we will subtract each users average ratings of all the items when computing weighted average, and add it back for the target user as shown:

Matrix Factorization :
Sparsity is a big issue that needs to be addressed while creating collaborative filtering recommendation systems. Our approach creates matrices where rows are unique users in our environment and the columns represent different movies and the values within are the ratings that different users give to movies. However, it is rather obvious that not all movies will be rated by each user. Thus this matrix of ours faces the problem of sparsity that needs to be solved. For this purpose, w use Matrix Factorization. In this method, we decompose the original sparse matrix to lowdimensional matrices with latent features. Therefore matrix factorization gives us how much a user is aligned with a set of latent features, and how much a movie fits into this set of latent features.
The advantage of this approach over the previous algorithm is that even though two users havent rated same movies, it is still possible to find out the similarity between them if they share similar latent features.


Neural Network Approach :
Lastly, we will combine our collaborative filtering results with neural network techniques to improve the quality of our recommendations. We will be using neural network embeddings to get desired results.
Such embeddings are a way to represent discrete categorical variables as continuous vectors. These are lowdimensional and learned, this means that they place similar entities closer to one another in the embedding space. There are many ways to compute embeddings, but the end goal is to map things to a latent space with complex and meaningful dimensions. In a
movie recommender, you can imagine latent dimensions measuring genres such as scifi and romance and other concepts such as dialoguedriven versus actionpacked. Users and movies are mapped to this space by how strongly associated they are with each of the dimensions.
A fully connected neural network is used to find movie and user embeddings. In this architecture, a user embedding matrix of size (n_users, n_factors) and a movie embedding matrix of size (n_movies, n_factors) are randomly initialized and subsequently learned via gradient descent. Each training data point is a user index, movie index and a rating (on a scale of 1 5). The user and movie indices are used to lookup the embedding vectors (which are rows of the embedding matrices). These vectors are then concatenated and passed in as the input to the neural network.


PROCESS CONCEPTUALIZED IN STEPS:

User Rates movies

A matrix with user , movies and the respective ratings is created

Sparsity of the matrix is dealt with by using matrix factorization

Similar users to our target user is found using similarity algorithms such as Pearson Correlation or Cosine similarity.

Ratings for a movie by the target user is predicted by comparing them with other similar users.

Latent features can also be compared and used for making recommendations.

Such predictions are passed through neural network embeddings to find out the probability of ratings.

Highest probability ratings are selected and assigned to new movies that the target user hasnt watched.

Based on the assigned ratings, it is decided whether or not to recommend that movie to our user.


CONCLUSION
Recommendation systems have become an important part of everyones lives. With the enormous number of movies releasing worldwide every year, people often miss out on some amazing work of arts due to the lack of correct suggestion. Putting machine learning based Recommendation systems into work is thus very important to get the right recommendations. We saw contentbased recommendation systems that although may not seem very effective on its own, but when combined with collaborative techniques can solve the cold start problems that collaborative filtering methods face when run independently. Similarly such systems can be improved further by applying neural network embeddings to uplift the quality of recommendations and make them more user personalized.
Thus we conclude that studying various approaches towards recommendation engine is vital to come up with a hybrid engine that overcomes the shortcomings of these independent approaches and multiplies their benefits. Where independent approaches towards a movie recommendation system may have shortcomings, when combined the right way they will help users get the accurate recommendations for movies.
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