Rural India Development: Strategies and Improvements

Around 63% people of India depend on agriculture. This agricultural production and consumption process is a key factor in developing the Indian economy. – The increase in farm productivity for achieving rapid economic transformation and increasing the profits to the farmers and to increase the household outputs of the selected agricultural products are the major objectives of this paper. The present article majorly focuses on various rural region development strategies in field of agriculture growth, beginning from management of land, labor and natural resources to the effective harvesting, pre-processing methods for crops and effective marketing strategies to be followed for consistent


I. INTRODUCTION
The policy makers in most of the developing economies recognize the importance of rural areas and have been implementing a host of programs and measures to achieve rural developmental objectives. While some of these countries have achieved impressive results, and others have failed to make a significant dent in the problem of persistent rural under development. The rural India's agricultural production & consumption process plays an essential role in developing the Indian economy. Agriculture and agro processing accounts for 30-60 % of Gross Domestic Product (GDP) in developing countries 63 % of population resides in rural areas only. With rapid urbanization and globalisation rural people depends mostly on agriculture. India started producing about 700 million tonnes of biological materials per year including food grains, fruits, oilseeds, vegetables, milk, eggs, tea, coffee, fibre crops, and forest products and so on. Because of its socio economic impact and financial status specifically on employment and income generation, agro processing is now known as the sunrise sector of the Indian economy. The common and similar agro-processing industries includes paper making units, hand pounding units for rice, bullock operated sugarcane crushers, water power driven flour, bullock driven oil ghanies, spinning wheels and handloom units for weaving etc. The rural areas are consuming a large number of industrial and urban manufactured products. To raise the quality of life & improve the environment in rural areas. II.
To reduce the urbanization effect. III.
To improve of Indian economy. IV.
For the proper and smart management of natural resources like land, water for agricultural production and processing. V.
To produce and process variety of food products through agriculture. VI.
To improve and increase profits for farmers.
The implementation of rural India development strategies will utilise & develop existing institutional, management and funding mechanisms and schemes to focus on the expenditure of government in the three spheres to more be effective and efficient to the needs and opportunities. So there is a great and essential need to develop the rural areas for the improvement of Indian economy. The major objectives of the RDS are to increase farm productivity and profitability, for achieving rapid economic transformations, to increase and improve household outputs of the selected agricultural products, and to promote value addition and ensure a stable market for these agricultural products.

III. RDS (STRATEGIES)
The effective rural developments strategies that must be followed are 1. The Provision of support to the farmer Groups and the associations in order to build their capacity and supporting the farmer unions. Because of in use of pesticides and fertilizers by the farmers, scientists have been advising the organic products. The agricultural products, are those products that are produced through organic farming termed as organic products. In today's world market these organic products are having high demand day to date. So, there is an overwhelming need to follow the organic farming by the Indian farmers and produce the organic foods and export to the other countries for the propitiation. Worldwide, there was an increase in organic farming land, 11% -40% from 1990 to 2010. Shown in graph.1.

Graph (i): Development of world organic agricultural land (1999 -2010) Source: S-CEL1999 -2010
20. By conducting and organizing the camps / programs at the rural areas regarding the rural development and agriculture. 21. Establishment of separate teams and committees for the rural development by the central government with special packages and schemes. 22. Maintenance of cleanliness at village level. 23. By providing public transport facilities to the rural people. 24. Increasing the interactions with the agricultural experts for gaining more productivity and profits. These are the different rural India development strategies.
IV. RURAL MARKETING Rural marketing basically deals with delivering of the manufactured or the processed inputs or the services to rural India producers. Rural Marketing includes input from manufacturers, dealers, farmers, government agencies and traders. Thus, to do the promotion of their brands, they are exploiting social and cultural values. Increasing specialization in the farming sector has lead the marketers to this strategy.

V.
CHALLENGES FOR RURAL DEVELOPMENT I. Developing rural areas is a long and time consuming process. II. There is no doubt that the most of the rural people depend on agriculture and that is a risky business. III. Sustainability in economic growth and diversification. IV. Funding from the Government and institutional development. V. Agricultural employment has started to decline and boost is required where replacement employment is essential. CONCLUSION More than 63% of the Indian population resides in the rural areas and most of the rural people depend on agriculture and agricultural related industries. So there is an overwhelming need to follow the effective rural development strategies for improving the quality of life in the rural areas, self-employment to the rural people and raising the profits to the farmers to improve the Indian economy. The most challenging task is to see whether the funds have been properly utilized and managed. The implementation is to be properly checked to bring the required result in the appropriate time. People in rural areas should have the same quality of life as is enjoyed by people living in sub urban and urban areas.